Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard
Recalled 2023-09-21. Choking hazard. Here is what the CPSC published, and what you are owed.
About 260,000Units
2023-09-21Recall date
YesInjuries
The text below is quoted from the CPSC notice word for word.
- What was recalled
- This recall involves seven board books under the Rainbow Road Series Board Books. The books are children's board books bound together with plastic rings. The books were sold individually as well as in a book box with four books. The recall includes the following board books and ISBN numbers. The ISBN number is printed on the book's right hand corner on the back above the bar code. Book Title ISBN Animal Counting 9781803374802 Dinosaur's First Words 9781803374932 and 9781803372211 Old MacDonald Had a Farm 9781803376790 and 9781803373355 Rainbow Road Book Box 9781803376288 There Was an Old Lady Who Swallowed a Fly 9781803372945 and 9781803371580 Things that Go! 9781803374826 Unicorn's Colors 9781803374789 and 9781803376622 Where's My Bottom? 9781803372723 and 9781803376738
- The hazard
- The plastic binding rings can detach from the books, posing a choking hazard to young children.
- Injuries
- Make Believe Ideas has received two reports of the plastic rings detaching in the United States and one in Australia. No injuries have been reported.
- The remedy
- Consumers should immediately stop using the recalled books and contact Make Believe Ideas to receive a refund in the form of a gift card by registering online at www.recallrtr.com/rr. Following registration, consumers will be provided instructions on how to dispose of their book(s) and asked to confirm that they have disposed of the books.
The details
What a recall entitles you to
A refund, a repair or a replacement. The notice says which. It costs you
nothing and there is usually no receipt requirement.
Stop using the product first. Recalls do not expire. An old one still counts.
The full CPSC notice, including photographs, is at cpsc.gov.
Source: CPSC SaferProducts recall feed, retrieved 2026-08-06. Newest recall on file 2026-07-30.
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